Must See Online Marketing Statistics
This certainly isn’t the first time we’ve said it, but the Internet—and, let’s be honest, the world—is growing increasingly mobile every moment. Mobile devices like iPhones allow people to stay on top of pretty much everything in their lives pretty much all of the time. We live in a world of constant push notifications, a world where we are all hoping for something to check or looking for something to update at pretty much any time of day.
And as we’ve said before, it would be foolish for you company not to take advantage of this mobile revolution. But if you are still unconvinced, here are a few statistics
that might help change your mind:
More than 50% of a person’s mobile phone usage is spent on apps.
Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.
It takes an average of 90 minutes for a person to respond to an email. In contrast, it takes an average of 90 seconds for a person to respond to a text message. In fact, that is hugely telling of today’s society—we want immediate results, and mobile devices and mobile applications allow us to get them. Are you looking for ways to connect more quickly and efficiently with your customers? Going mobile might just be the way to go.
Keeping Your Customers Happy
More than 60% of people said that if they were unable to access a website from their mobile device, their efforts would end there. They would move on to another website, perhaps of a competing company. Do you want to be the company losing business because your website isn’t optimized for mobile devices? Most likely the answer is no.
Looking Into The Future
By the year 2015, more people will use the Internet on their smart phone or tablet than a desktop computer.
The revenue generated through the mobile ad market is expected to reach $22 billion by the year 2016.
In 2011, 17.7 billion apps were downloaded. By 2015, that number is expected to reach 108 billion.
Let’s face it—society is addicted to its smart phones
91% of people who own a smart phone have it within 3 feet of themselves at all times.
On average, a person will wait 26 hours before reporting a lost wallet. In contrast, the average person will wait 68 minutes before reporting a lost phone.
In 2012, there was a 55% increase in smart phone purchases.
In the past three years alone, there have been more than 300,000 new mobile apps developed.
Our society has developed an addiction to mobile technology that is only continuing to grow. Utilizing this booming mobile market is an opportunity to expand your business that you really shouldn’t pass up.
Essentially, it boils down to this: the future of business is online; the future of the online world is mobile.
Now it’s time to embrace the future.