Social Media Tips for Your Business
I think we’ve got the point across—you and your business need to be active when it comes to social media. Whether that means Facebook, Twitter, LinkedIn, Pinterest, YouTube, or all of the above, if you want your business to grow you are going to need to make yourself known online.
As you and your business get started with social media, here are some general tips
for getting the most out of it.
What are your goals?
This is an important thing to determine at the onset of your social media venture. Before you throw yourself into it, think about what you are hoping to get out of it. Are you trying to connect potential new clients to your website? Are you hoping to be able to more easily respond to questions and concerns that your customers might raise? Are you simply trying to boost your reputation?
The end goal could be any number of things—what matters is that you have one. This will allow you to come up with a game plan and make sure your efforts are as organized and efficient as possible.
If you’re not sure what your goal is, take some time to think about it before starting out. Sit down and write out a list of things you hope to achieve. Writing it down might help you better organize your thoughts and come up with a more concrete plan.
What social media sites are best for you?
There are an incredible number of social media sites on the Internet, and many of them have proven themselves to wildly popular and successful. That doesn’t necessarily mean you need to try and juggle all of them, however. Think about the poeple you are trying to reach, and then which sites those people are mostly likely to be spending their time on.
Promote things other than your own business
The point of being a presence on social media is to get people interested, and you’ll often come across interesting content online that doesn’t directly promote your own company. That’s okay! Of course you want to get people engaged in and excited about your business, but mostly you just want to get them engaged and excited. When they see you posting interesting things, regardless of whether or not it is blatant self-promotion, they’re going to be more inclined to take interest in what you have to say.
Post both pictures and text
You don’t always want to post huge blocks of text, because it’s unlikely that people are going to keep reading for too long. At the same time, however, you don’t want to be constantly posting pictures without explanation, because that is going to suggest to your customers, fans, and followers that you’re not putting a whole lot of thought into what you are posting. Strike a healthy balance between the two types of posts in order to keep your customers—both current and potential—as interested as possible.
The bottom line
Because when it comes down to it, that’s what it’s all about—getting people interested. Social media can serve as an excellent platform for raising awareness of and interest in your business, and if you just follow these tips and put in a little effort, you’ll be well on your way.