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Different Ways to Attract Customers to Your Website

11/7/2012
So you have a business. And your business has a website. And naturally you want people to look at this website. But how, exactly, are they going to find it?
 
The obvious answer is through web searches, and that does make up a large portion of Internet traffic. Within that, Google specifically is responsible for 85% of online searches. So focusing on making your business’s website Google friendly is certainly a good idea. In fact, some stores receive 80% of their traffic via Google.
 
But Google is not the only way to direct visitors to your site, and if you want to maximize traffic you should be covering all your bases. Here is an assortment of other options that could widen your audience and lessen you dependence on Google and other search engines.
 

Bring customers directly to you

 
Cut out the middleman. There are all sorts of ways to give customers a much more direct route to your site. Send out email promotions, for example. Keep a regularly updated blog, advertise new products, create a loyalty program. These are all programs targeted more towards returning customers than new ones. That’s fine. New customers are great, but returning customers deserve your attention as well. After all, you want to make sure they are going to come back.
 

Retargeting advertising

 
This technique allows you to target visitors after they have left your site. Your ads will appear on other websites, and if the customers are interested in what the ads have to say, they will likely be more inclined to come back and visit you again.
 

Facebook

 
We’ve hit on this quite a bit in past blogs, so we won’t go too in depth here. The bottom line is, be a presence on Facebook if you want to attract new customers and keep old ones interested.
 

Twitter

 
Twitter is a great way for you to share your message with a large audience. You can share new offers or interesting new information with your followers. If they like what they see, they might want toshare it as well, allowing you to reach more people than ever before.
 

Pinterest

 
Pinterest isn’t as commonly thought of as some other sites, but it’s a growing online gathering place that shouldn’t be neglected. If nothing else, just check it out. Look around for a while and see if there’s anything there that your business might be able to take advantage of.
 

Mobile apps

 
Consider whether creating your own mobile app is worth your time. It’s not for everybody, but as the world becomes increasingly reliant on its mobile devices, it’s not a bad idea to make yourself and your products easily accessible. If you decide a mobile app isn’t for you, try and at least make sure that you have a mobile-friendly website. Nowadays, a great deal of mobile shopping is occurring on the go. You want to make sure your site is not discouraging shoppers.
 
These are just a few ways of diversifying your site traffic. Remember, the more ways you are reaching out to people, the more people you will reach!
 
Do you have questions about how you can improve your online efforts? Contact us today and ask about our customized solutions.

Tags: Website Traffic




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