Tips for getting the most out of your business’s Twitter
We’ve already told you some of the benefits of Twitter. Now obviously, if you’re going to put in the time and effort to really be serious about it, you’re certainly going to want to make sure you get the best results. Here are some ideas and guidelines
to keep in mind as you go about your Tweeting.
Schedule your Tweets
By scheduling your Tweets in advance, you can save a lot time and energy and assure yourself that your time spent on Twitter is as effective and efficient as possible. Sites such as Tweetdeck or Hubspot can help you with this. Schedule your Tweets at the beginning of your work day and you won’t have to worry about it later—although you may want to take some time at other points throughout the date to monitor your mentions, retweets, etc.
Don’t let yourself be stressed out by the character limit
140 characters might seem extremely limiting as you begin crafting your first Tweets, but in fact, it’s probably more than you even need. When it comes to Twitter, the key is to be short and sweet. Try to stick to 120 characters or less in order to maximize your chances of being read and retweeted.
Build Twitter lists
In order to become a real presence on Twitter, you want to make sure you are not just coming up with your own Tweets but also retweeting others. By building lists on Twitter, you can monitor accounts that you know are regularly producing quality Tweets. You can also create private lists in order to monitor your competition.
Keep it up
The chances are pretty good that you’re not going to make it big with one Tweet. Keep the material constantly flowing—while also making sure you’re sharing only the best.
Add some personality to your Twitter
While your top priority is promoting your business, not promoting yourself, it can often be helpful to add a bit of a human element to your Twitter account. Other businesses, potential clients, anyone else you might be trying to reach—they like to know that there is a human being—or several of them—behind the business.
Join a TweetChat
Twitter is great for reaching a large audience, but it also provides some opportunities for engaging with others in a slightly smaller community setting. TweetChats
are opportunities for small business owners to come together and talk about the challenges they’ve faced, the successes they’ve achieved. TweetChats are centered on common interests, so the idea is that you will really have some things to share with each other.
Use hashtags—and make your own
Use hashtags in your Tweets. They ensure that Twitter users who might be interested in what you have to say will be able to find you through a search. For instance, if you are a small business, using the hashtag #SMB is a good idea. In addition, don’t be afraid to make your own hashtags—it can help you develop an Internet reputation and personality.