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Posts in March 2012

E-Commerce Hosting: A Brief Guide for Beginners

So, you have decided to form an e-commerce business.   You’ve done the research, selected a good domain name, built a website, started the marketing initiatives, and are all ready to go. Congratulations, you are all set! Not so fast… the fundamental requirement for an e-commerce business is a good and reliable hosting solution. Don’t be careless about the web hosting company that you select. Do your research and do it well!   The major difference between regular web hosting and e-commerce hosting is that e-commerce comes with software such as a shopping cart, a catalog builder, a store designer,...Read more...

Why You Need Helpdesk Software for Your Business

“Got a problem? Contact our help desk and we’ll resolve it.”   Or, at least you hope to hear those words to rectify an IT problem within your company. So, what exactly is a help desk you ask? According to Wikipedia, a typical help desk has several functions. It provides users a single point of contact to receive help on various issues. The help desk typically manages its requests via help desk software, such as an issue tracking system, which allows them to track customer requests with a unique number. This software is invaluable to your business and can increase...Read more...

Top 5 Digital Marketing Techniques You Should Do For Your Business

Digital marketing is quickly gaining popularity due to its outreach and affordability. There are now some very low cost effective strategies out there that you need to be aware of because it involves being very aware of the ever changing digital market with the newest devices always offering some new way to reach your consumers.   Let’s look at these latest trends that you should be using right now for your business.   1. Geolocation Services. Social apps such as Foursquare, Ban.jo and Path as well as others are forms of geolocation services and are a great way to get...Read more...

Facebook: The Power of "Like" Marketing

It’s no secret that Facebook is the top social media site today for its enormous reach through personal interaction and immediate engagement at all levels.   Currently, 845 million monthly active users create 2.7 billion “likes” every day and that number is expected to increase exponentially by this summer.   Chances are good that you’ve come in contact with Facebook’s “like” button at some point, or even more likely, daily. If you haven’t, you are probably wondering what the “like” button is. Here’s a little Facebook 101 for you. The “like” button is a small tab with a “thumbs up”...Read more...

Bridging the Cultural Communication Gap

It is important as a business professional to be able to communicate effectively with overseas business partners. Effective communication is the key to success. No matter how strong your selling techniques are, or how good your marketing proposal is, poor communication skills will inevitably destroy all your efforts.   So how do you keep that communication open and productive?   Language   First, learn the language of the country you are dealing with, or have someone on staff who does know it. Don’t assume that English is the language used throughout the world. Your direct contacts in another country may...Read more...

10 Tips for Effective YouTube Marketing

Traditional marketing has always called for a multi-media approach utilizing radio, TV, newspaper advertising, etc, to build a complete marketing strategy.   With the introduction of Internet marketing, multi-media began to include online elements like websites, email, and banners ads. Then, social media came on the scene and completely changed the game with networking sites, blogs, and video websites like YouTube.   Today’s complete marketing strategy is more complex than ever before and requires all of the components mentioned above to build a successful strategy and campaign. Most businesses are becoming increasingly comfortable and active on Facebook, LinkedIn, and Twitter,...Read more...

Hashtag Marketing: How to Get It Right

Hashtags — #hashtags — have been used, and supported, on Twitter since 2009.   Prior to that, Twitter was just a 140-character way for people to express themselves. Hashtags changed that and made Twitter a marketing power tool. Users tag their tweets, give context to their thoughts, or get a topic trending just by adding a (#) in front of a word or phrase. When you add that “#,” a link is created that anyone on Twitter can search for. Just by clicking on that link, users can see all of the tweets relating to that subject or tag. Hashtags...Read more...

How to Utilize the New Facebook Timeline for your Business

Facebook made a change.       The new Facebook timeline had a lot of people and businesses worried about how they would maintain their marketing capabilities and the look and feel they liked with the old Facebook look. Now that people are getting more comfortable with it though, they are seeing what types of innovative techniques that they can do to make their Facebook profile unique. How can your company do this? Let’s take a look at what is available to you now with the new Facebook timeline.   Use imagery to pull your customers in. With the new...Read more...

10 Things to Look For In a Remote Backup Provider

Disaster lurks around every corner and threatens the security of your businesses’ data.   Internal and external, natural and man-made, whatever the disaster you face, it could put the life of your business at risk. More than 50 percent of businesses have experienced non-recoverable data loss at one time. Small businesses need their data to keep running so a loss of any data could be catastrophic.   So, how do businesses protect themselves? Backup, backup, backup. While backing up is law, there are options to your data storage.   Remote backup providers store your files in a separate location from...Read more...

4 Tips for Successful Business Continuity

A business continuity plan (BCP) is essential for any company to continue normal business activities in the midst of an adverse situation. This crisis management planning begins with identifying potential threats —both internal and exteral — to provide prevention and recovery scenarios.   However, according to Info-Tech Research Group, almost 60 percent of businesses (in North America) don’t have a disaster recovery plan in place to resume IT services in the event of an emergency or crisis. This can result in the demise of a company rather quickly. Faulkner Information Services found that 50 percent of companies that lose their...Read more...

Utilizing New Web site "Brandyourself.com" to Promote Positive Image

There are so many ways that companies can look bad these days with their online profiles and especially employees of companies with their questionable personal profiles. In fact, there has been quite a bit of unnerving hype lately about what people see when they visit social media profiles and such and the only thing you can really do about that is research how to form the online persona that you want professional contacts to see.   According to a Mashable infographic, 91 percent of recruiters check social networking profiles to screen candidates and 76 percent of those searches are on...Read more...

How to Bulletproof Your Data Disaster Recovery

Your company’s data is one of its most important assets.   However, most companies only view data loss as a worst-case scenario. Nearly 90 percent of small and mid-sized businesses have inadequate or outdated data disaster recovery plans. According to a 2011 SMB Disaster Prepardness Survey by Symantec, most companies, while at risk, are still not making disaster preparedness a priority until they experience a data loss or a disaster. And those disasters have an enormous financial impact — often to the tune of $12,500 per day — in downtime and recovery.   The survey also revealed that many SMBs...Read more...

How to Create Your Business Cloud Computing Strategy

Cloud computing or “the cloud” is one of the hottest buzz phrases lately.   But, what is it really? Cloud computing allows end users to access data or applications through a web browser, light weight desktop, or mobile app while the business software and data are stored on servers at a remote location. Cloud application providers strive to give the same or better service and performance as if the software programs were installed locally on end-user computers.   Interestingly, you may be using cloud-based businesses already and not even realize it. Some examples are customer self-scheduling, online payments, data storage...Read more...

Automation: Making Social Media Marketing Easy

Social media management can be extremely time-consuming and challenging, but it really doesn’t have to be.   Many small businesses operate on a limited staff — and even more limited budget — with many different priorities. You want a strong and effective social media strategy but are afraid you don’t have to manpower to dedicate to such an effort. You are not alone! Many businesses have turned to automation to help them maintain and even increase their presence across social networks.   What is automation and how can it help your business?   Automation is the utilization of a program...Read more...

How to Harness the Power of LinkedIn for Your Small Business

LinkedIn is the social media networking site for business.   With more than 120 million members, in over 200 countries, and growing, LinkedIn connects you to your trusted contacts to collaborate, connect, and converse. Need more reasons to get involved? These numbers almost guarantee that your competitors are already on LinkedIn. Instead of keeping up with the Joneses, you need to stay one step ahead. Actively participating in LinkedIn, as a member and group organizer, positions you, and your company, as thought leaders. It builds your personal network and helps generate leads for your business.   First things first, if...Read more...

Top 5 SEO Tips For 2012

Are you ready to improve your search rankings for 2012 and beyond?   SEO, or Search Engine Optimization, is a critical part of getting your website better organic rankings on the top search engines. According to SEObesttips.com, SEO has changed considerably just in the past year. Some of the changes cited include:    - Social media signals are much stronger and have greater affect on search results - Freshness algorithm influences 35 percent of keyword search results - Regular content updates help improve rankings - Facebook and blog comments are being detected with Googlebots new APIs - Link farms devalued...Read more...

Influencing the Influencers - How To Do It Right

Effective marketing techniques are like scientific experiments.   You have to get it just right to get the outcome you want. The most important thing in reaching a target market for your product is to figure out who influences them. It starts with the proper branding but ultimately lies in the hands of the purchasers. If you can influence the purchase to buy your product, then you have a winner!   Let’s look at how to do this.   Who is your target market? It will start with some market research. Your product may have been intended for a certain...Read more...

Implement Employee Standing Desks for Higher Productivity

Do you stand or sit at work?   There has been a recent trend in the business world. Individuals at companies are starting to stand at their desks. The results appear to be positive.   Standing isn’t new of course. Some of the most successful individuals in history have used standing desks while they work including Ernest Hemingway and Thomas Jefferson.   The standing desk appears to have a few key benefits for those that work in office settings. Let’s take a deeper look at some of the pros and cons of standing and sitting in the office.   Standing...Read more...

SEO 101: A Beginner’s Guide to Getting Found Online

Search engine optimization, or SEO, is the process of improving a website’s visibility, or ranking, by organic or unpaid means.   Typically, the higher a website appears in the search results, the better the website traffic. Why do you need SEO? The major search engines, Google, Yahoo, and Bing drive most of the website traffic. If they can’t find your site, your content will not make their databases and you won’t be found by searches, and potential clients. Not optimizing your site is more than just a missed opportunity, it is lost revenue.   After all, SEO success is measured...Read more...

Boost Your Business With Pinterest

You hear it everywhere you go. At the office, on the soccer field, in the locker room at the gym – Pinterest.   “I got the recipe from Pinterest.”   “Those cute Valentines I helped my daughter make? – Pinterest!”   “I didn’t want to work out today but Pinterest inspired me!”   If you have not already succumbed to its’ charms you may be wondering, just what the heck IS Pinterest? According to the Pinterest website, “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards...Read more...

Social Media Strategies 5 Techniques to Saving Time While Increasing Productivity

Let’s face it, social media, whether for work or pleasure, can easily become a complete and total “time suck” if you let it. How often have you logged onto Facebook in the morning to update your status and, before you know it, its noon? How many hours upon hours have you spent trying to come up with new and fresh content to post on your blog or share with the Twitterverse? A study by eMarketer noted that more than 73 percent of marketers struggle with creating new content to share. Are you one of them? There are so many tips...Read more...

5 Tips for Getting More Twitter Followers

If you want to use Twitter for your business, then welcome to the new age of business and an outreach to 50 million active users each day!   Many businesses use Twitter as a way a form as permission based marketing because people choose to follow you and you should use that to promote your business in any way you can. You have 140 characters to do this and they must have liked something they saw for them to follow you in the first place, so keep giving them what they want!   5 Tips for Getting More Twitter Followers...Read more...



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